William Hill has appointed Dan Whitlam as head of responsible gambling for retail, a new role which will help support the advancement of the company’s Nobody Harmed ambition.


The role has been developed in order to assist shop colleagues and line management in protecting retail customers at risk of problem gambling.

Whitlam will work closely with the Compliance, Gaming, L&D and Data Science teams to further develop how William Hill identifies, interacts and intervenes with customers at risk of gambling related harm as well as ensuring product and marketing offerings continue to promote responsible gambling.

He brings 15 years of industry experience, having started as a cashier for Ladbrokes while studying before moving into financial and compliance roles at Deloitte, William Hill and Sky Bet. Over the last 12 months at Sky Bet, Whitlam’s role focused primarily on responsible gambling, including the development and facilitation of industry collaboration events.

Nicola Frampton, MD of retail at William Hill, said “Dan’s appointment will aid us in our commitment to ensure that nobody is harmed by gambling and the experience he brings with him will be vital in helping to protect our retail customers.”