A multi-year partnership between MGM Resorts and Major League Soccer sees MGM becoming the league’s official gaming partner and Roar Digital, the joint venture between MGM and GVC, the exclusive official sports betting partner of the league.
Roar will have enhanced league data for fans and sports betting customers, TV signage at all nationally broadcast games, unique promotions and sweepstakes, match footage and photography and league talent for hospitality and events.
The partnership will also develop opportunities at major soccer events to include the MLS All-Star Game and the MLS Cup.
MLS commissioner Don Garber said: "MGM Resorts is a leader in sports betting and it recognises the progress of our league and the growth of the sport in the US and Canada. Together, we will deliver cutting-edge data and analytics to MLS fans and fan engagement will be the driving force behind every initiative in our partnership."
MLS has 27 clubs in the US and Canada, including upcoming new teams in Nashville, Miami and Austin.