Sweden’s Games Inspectorate and its Consumer Agency have clarified their co-operation in the supervision of the marketing of gaming companies.

They became jointly responsible for the sector under the new gambling laws that came into effect on January 1 this year. Now, in order to achieve clarity, the two bodies have divided their main responsibilities.

The Consumer Agency will look after "moderate marketing," direct suspension from playing, information requirements for age and a support line and advertising the price of lotteries. The Game Inspectorate will take care of the information of gaming obligations, scrutiny of bonus offers and sponsorship.

In a statement the two bodies said that the clarity achieved by the division of responsibilities would ensure that "important issues don’t fall through the cracks," said Patrik Gustavsson, supervisory director of the operations department.