Global Gaming has increased its media investment after the igaming operator entered into a partnership with media agency Tre Kronor Media in Sweden.
The marketing budget will be used to support the company’s growth and expansion plans, as it looks to gain market leadership in the Swedish market before re-regulation in 2019.
The partnership will involve all of Global Gaming’s B2C brands active in the Swedish market, including Ninja Casino and Global Gaming's newest brand, SpelLandet, which recently launched on an MGA licence.
Morten Madsen, CMO of Global Gaming, said: “Partnering with Tre Kronor Media is a natural development for Global Gaming. Considering our unprecedented organic growth in Sweden, where we have taken a significant share of the market, utilising Tre Kronor Media’s expertise directly follows our current strategy of including high quality internal and external expertise.
“With the addition of Spellandet.com to our Swedish Product portfolio, working with Tre Kronor Media will help us ensure we keep increasing our already considerable market share ahead of the Swedish re-regulation.”