Latest Viewpoint

Views from the top - Embed

By Embed

The first in a series of monthly interviews with the chiefs at the world’s leading integrated business solution for family entertainment centres, Embed. We speak with chief marketing officer, Sara Paz, who shares her thoughts on an industry that she’s relatively new to.

Views from the top - Embed

Despite her status as a recent arrival, she brings with her a wealth of knowledge and experience from her successful, award-winning career at well-known high-tech giants, top-10 brands, including recently, L Capital Asia, LVMH’s (Moët Hennessy – Louis Vuitton) private equity arm, as their in-house, chief marketing consultant. She shared her thoughts on the industry and her vision for the Embed brand.

InterGame - What were your initial thoughts when you first saw our industry’s current environment and landscape? Did this give you any immediate inspiration as to how Embed could grow?

Sara Paz - The first impression of the industry was the opportunity of a business category on the cusp of an exciting transformation, not unlike so many other industries, transformed by the combination of business and creative strategy innovation that’s enabled by technology and driven by consumer tech adoption and expectations. Anyone looking at this industry assuming it is a sunset industry or an old economy category (the arcade) is missing the obvious.

Read more

Video Insights

A sit down with Sara Paz


Our Publications

InterGame is the only monthly magazine covering the international coin-op amusements and gaming industry.

Learn more

InterGaming is the leading magazine covering the international land-based casino and gaming industry.

Learn more

Published bimonthly, iNTERGAMINGi is the leading publication for the growing international online gaming industry.

Learn more

An extensive annual buyers’ directory with more than 1,500 suppliers listed in the coin-op, casino and iGaming sectors.

Learn more

All the latest innovations for children in the indoor play, edutainment, outdoor adventure and simulation sectors.

Learn more

Coin-op Community is an online marketplace where buyers meet sellers, produced in association with InterGame.

Learn more

Our Partners

This website uses cookies to enhance your experience and allow key parts of the site to work. By browsing this website you are giving us your consent to set cookies. Learn more ›